This event is carried out by the Ministry of Education of Jalisco and the Municipality of Zapopan and has activities open to the public such as workshops for children in entrepreneurship, science, and innovation.
The main objective is that young people in the Mexican state get interested in tech professions and thus achieve a better quality of life. It is also a bet for the future because the companies will find in the state of Jalisco the talents that they need.
In a survey conducted by the World Economic Forum, 74% of the companies consulted said that when choosing a location, they prioritize the availability of local talent. This situation leads to a war of talents in the world and Jalisco seeks to position itself with this type of project, amending some of the shortcomings of tech education.
In the land of talents
Jalisco Talent Land began on April 22. In Expo Guadalajara’s facilities, more than 30,000 young people of Mexico coexist surrounded by more than 1,700 hours of contents. 7 thematic lands divide the exhibition: Developer Land (Artificial Intelligence, Cloud, Big Data) Creative Land (Design, Transmedia, Fashion) Business Land (eCommerce, Digital Marketing, Entrepreneurship), Iron Land (Robotics, Drones, Energy, Industry 4.0), BlockChain Land (Cryptocurrencies, Fintech), Gamer Land (eSports, Virtual Reality) and Agro Land. This last area is new incorporation by the Government of Jalisco through the Ministry of Agriculture and Rural Development. Agro Land presents modern countryside, with technology that makes it more productive (AgTech).
In partnership with InRoads, a new scenario called “Superpoderes” (Superpowers) will also be present, focused on Soft Skills such as public speaking, resilience, crisis management, languages among others.
The Municipality of Guadalajara and the Council of Industrial Chambers of Jalisco (CCIJ in Spanish) have partnered to make the contents of Business Land available to more than 2,000 companies, intending to offer the advantages of electronic commerce and digital marketing to traditional companies. Also, more than 8,000 jobs will be provided in the Talent Jobs section of the event. In the last edition of Jalisco Talent Land, there were more than 1,000 labor connections obtained.
As part of the activities, Talent Land will seek to break two Record Guinness: the largest mathematics class with more than 5,000 simultaneous students taught by the YouTuber Julio Profe (with more than 3 million followers on YouTube) and the biggest lesson of software based on Artificial Intelligence with more than 1,000 students.
The largest Hackathon in the world will also be developed, with more than 1 million pesos in prizes in various verticals that this year will be aligned with the Sustainable Development Goals (SDG) of the United Nations.
Awards for local talents
In the event, the Talent Awards will take place for a second time to recognize 19 people as the most outstanding talents during the year 2018.
Also, more than a thousand teachers of higher school levels will develop the second edition of Talent Education, a forum for specialization and updating on technology issues.
More than 10,000 children will be able to enjoy dozens of robotics, innovation, entrepreneurship, science and technology workshops in the free zone of the exhibition. The Ministry of Education of Jalisco organizes this area with its program “Recrea, educando para la vida” and the Municipality of Zapopan with its program “Ciudad de los Niños.”