Encouraged by the obtained success in Sao Paulo (Brazil) and with a view to global expansion, the mobile measurement company Adjust announced the opening of an office in Mexico City.

Adjust is a company in the sector in mobile measurement, fraud prevention, and cybersecurity. This company offers software as a service (SaaS) and currently has 16 offices around the world. Adjust was born before the need for the mobile economy to have a better mobile measurement for advertising companies.

The company seeks to make marketing easier, smarter, and safer. Adjust allows data-based marketing professionals to develop more successful applications. Currently, Adjust is a marketing partner of all major platforms. In total, more than 30,000 applications from leading brands worldwide, including Procter & Gamble, Rocket Internet, and Tencent Games, have implemented their solutions to secure their budgets and improve their performance.

The opening of the office in Mexico City responds to the company’s expansion intentions in Latin America. Thus, the global advertising technology company becomes the first mobile measurement partner in the Latin market.

Mexico, the second-largest mobile market in Latin America

In Latin America, mobile advertising is a sector that is experiencing a moment of notable growth in the mobile advertising sector in Latin America. The Mobile Ecosystem Forum affirms that the Mexican mobile market is the second largest in Latin America behind Brazil. Adjust’s data also indicates that Latin America as a whole represents the second-fastest growing mobile market worldwide, only surpassed by the Asia Pacific region. The opening of a company office in Mexico City responds to this market trend.

Adjust co-founder and CEO Christian Henschel expects that in Mexico, the adoption of mobile technology will increase exponentially over the next few years. Henschel wants to take advantage of this trend with the company’s experience in other markets and help app marketing professionals to unify and safeguard their advertising initiatives.

“With such a thriving technology scene, Mexico City is an ideal place to continue the success we have had in São Paulo and use the funding we receive this year to boost global expansion.”

Christian Henschel, CEO of Adjust

Since 2016, Adjust has been present in São Paulo, where Ricardo Feldman, director of sales for Latin America, is responsible for growing the customer base and revenues of the company in South America. Today, the company tracks thousands of applications throughout Latin America, of which more than three quarters are used in Mexico. Adjust’s customers include the Dafiti e-commerce website and the leader in the Itaú financial technology sector.

April Bautista joined the sales leadership team for Latin America. She will focus on leading growth in the Mexican, Colombian, Chilean, and Central American markets as sales director for the region. Since arriving at the company in 2016, Bautista has played a fundamental role in expanding Adjust’s leadership in the European and Latin American markets. Previously, he worked at the German multinational software company SAP, where he focused on growing the business in South America.

“As the leader of the mobile advertising sector in Mexico, it is an honor to help Adjust grow and shape the Mexican market,” said Bautista. “We have sales, account management, and customer success teams of incomparable talent, always willing to help our clients succeed by offering personalized assistance and continuous training in their mother tongue.”

In total, Adjust has 16 international offices with more than 400 employees. The company plans to expand its worldwide workforce significantly in 2020, which includes new positions in Mexico City.

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