Luis Gonçalves, an executive who has directed the operation of Dell in Brazil since 2014, assumes the leadership of the company in the region

Dell Technologies announced yesterday that Brazilian executive Luis Gonçalves is the new leader for Latin America, replacing Diego Majdalani, who assumes a new position as president of Channels for International Markets (Latin America, Europe, Middle East, and Africa, Asia-Pacific, and Greater China).

Gonçalves has been with Dell since 1999 and was one of the first employees hired by the Brazilian operation. Since 2014, he has led the subsidiary in the country and before assuming this position, he was general manager of Dell in Mexico (2011-2013), and in Chile and Bolivia (2009-2011). In this new role, Gonçalves will be responsible for 40 countries in the region and will be under the supervision of Aongus Hegarty, president of International Markets.

“Luis knows the challenges of the Latin American market like few others and had an impressive performance in Brazil where, during his tenure, Dell Technologies achieved leadership in all the relevant markets in which it operates. I am confident that it will take Latin America to the next level of excellence, ”commented Hegarty. “Dell is proud to support professionals in the region in prominent international positions. In this new role, Diego will contribute all his experience in innovation and leadership in one of the most challenging markets to the international channels strategy ”, concluded the executive.

The company will share more information about the new leader for Brazil in the coming weeks.

Luis Gonçalves has more than 25 years of experience in the IT industry, where he started as a sales manager at Gradiente, Nokia’s first business partner in Brazil, before joining Dell. The executive obtained a degree in Business Administration from Mackenzie Presbyterian University, a graduate degree in Business and an MBA from Fundação Getúlio Vargas, as well as an international extension from McCombs School of Business at the University of Texas, United States.

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