Despite the economic crisis, MercadoLibre multiplied sales X5 vs the same date in 2019, according to TrendTIC.
A new version of Cyber Day recently concluded and Mercado Libre reported spectacular growth. In sales, an increase of over 400% and in visits to the site, over 120%, when compared to last year’s Cyber Day. The number of new buyers multiplied by 4, indicating that many people who did not buy online before the pandemic started doing so this year, taking advantage of its many benefits.
CyberDay in numbers for Mercado Libre
Growth of 404% in sales and 126% in visits compared to Cyber Day 2019.
3,900 of SMEs and entrepreneurs took advantage of the increase in traffic to the site
90% of the purchases were sent through Mercado Envíos, Mercado Libre’s logistics unit
A peak of active users 150% higher than for Cyber Monday in October
Digitalization is saving the year
Mercado Libre had very noticeable increases in demand in recent months, and, during the first days of August, they registered ten times more sales than the previous year on the same date, a historical record for the platform.
The categories that sold the most on this commercial date were cell phones, computers, appliances, clothing/footwear, and tools. In any case, Alan Meyer, general director of Mercado Libre, comments that the main achievement was the support to entrepreneurs and SMEs, who were able to reactivate their sales after months of a health crisis:
“More than 3,900 entrepreneurs, small and medium-sized companies were able to participate in cyber thanks to our platform. And that has a huge impact, as they were able to take advantage of visits to our site. We had a peak of active users 150% higher than for Cyber Monday in October, for example, and that was reflected in the sales level of our sellers, which increased by 220%. We are an excellent showcase for them and we have truly become an engine of economic reactivation ”.
Another interesting fact is that 90% of the purchases were sent through Mercado Envíos, Mercado Libre’s logistics unit that is responsible for the distribution of orders nationwide. Also, more than 50,000 packages were delivered to their respective buyers on the same day of purchase; quite a record for a Cyber date, where shipments usually take a little longer.