Digitized companies have shown more resilience against the current crisis. However, how can you know when a company is “sufficiently digitized”?

In 2019, investment in digitization was important for a company. Now, it’s essential. The health emergency has caused drastic changes in the way of work, consumption, and interpersonal relationships.

The vast majority of daily actions had to be carried out remotely, so product and service providers have had to adapt to the context. An optimal level of technological development allows gaining flexibility in the face of different situations that may arise in the future.

Companies have to look for digital solutions that allow them to maintain productivity, or increase it if possible. However, digitizing a company is not as easy as pushing a button. Correct implementation matters to be successful.

Get a plan for the digitization

Companies need to plan everything so that the roadmap is clear, going through three basic phases:

Analysis: What is the starting point of the company? This diagnosis is not only reduced to the technological tools of the company, but it is also important to evaluate their level of use, the training of the teams around them, and the internal organization.

Needs: Which aspects have a greater room for improvement and which solutions would be appropriate? For example, if the company has a physical store, it will surely be interesting to create an e-commerce and sell online.

Objectives: After identifying the needs and opportunities of the company, it’s a good idea to define a series of goals to meet those demands.

Train the team

It is of little use for a company to have the best digital tools if those who must use them do not have the necessary skills to take full advantage of their advantages. Digitization also involves a transformation in the business culture, which encourages the exchange of knowledge and constant updating.

The widespread relocation of equipment invests in online training programs necessary, as it adapts to the flexibility of locations and hours. How can you manage it optimally in a company?

Promote collaborative learning: Encouraging an exchange of knowledge between everyone, also in online environments, is a very constructive form of training.

Reward self-learning: Encourage professionals to seek their sources of knowledge, offering them the tools they need.

Bet on eLearning: this type of training provides a quality learning experience for professionals and is perfectly tailored to their needs, as it is available anytime, anywhere. Also, its possibilities at the content level are enormous. 

Boost the Reverse mentoring

In the case of technological competences, the junior profiles transmit their knowledge to senior talent. This practice is called reverse mentoring.

According to Randstad experts, a practice that is often useful is to develop heterogeneous workgroups that facilitate this exchange of knowledge between generations. This solution is not only beneficial for digital training but also helps to strengthen relationships between professionals, thereby improving the work environment, with all the benefits that this entails.

The COVID-19 crisis has changed the employment landscape, forcing companies to accelerate their digitization processes to adapt. However, these needs will remain latent in the future, digital must be an essential part of the corporate culture. In this way, the organization will gain the flexibility to face future crises and will be in a better position to innovate and differentiate itself.

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